If a golf tournament is well planned and also well executed, it can benefit your course in a huge way. Tournaments are some of the reliable sources of extra revenue, and can potentially generate great donations for greater causes, and even serve as new ways to exponentially expand the reach of your course.
As you know, tournaments are only as good and successful as the promotion and marketing put behind them. We have explained some of the best marketing ideas that you may use to market a golf tournament and to help you ensure that your next event turns out to be successful.
You should create the event landing page dedicated for your potential tournament goers. Doing so will potentially make a big difference in ensuring that the event is successful.
A landing page is the first impression you will create to both your potential and existing customers. This is because many people tend to use the appearance of the landing page to judge whether the event is legitimate or not.
Of course, this step may seem obvious. However, there are some few things one can do in order to ensure that their landing page is and stays in top shape. These things include:
Event info and media
Creating a unique, vibrant page which showcases your tournament details, course, and prizes is very important. It is essential to highlight the things that make your event special and appealing, with the use of high-resolution graphics, as well as accenting all the relevant features of your tournament. Be clear if this is a unique theme or format of the upcoming tournament which is likely to attract golfers’ attention.
Email sign-up form
Not everyone who visits the landing page will want to immediately sign up for your event, but they should have the option of signing up for an email list of the tournament for any future updates. It is a great way to ensure that they have the opportunity to make a decision, get more information, and eventually provide you with a chance for follow-ups. You should follow up to ensure that they are not forgetting about you.
The page should focus on a very simple registration form. Keep the registration form simple and easy, with only necessary fields. It should also be easy to find on the landing page. Include only the necessary information, such as handicap, email, and name. People will find it easy to complete the form if minimal information is required.
You need a very strong social media presence that is dedicated to your golf tournament. It is not only one of the best ways of promoting a tournament, but also the easiest way of informing players about that particular event as well as any necessary updates in the months and days beforehand.
It is your email database that you should be using to promote and market upcoming tournaments, but social media will potentially help in introducing your tournament to many other golfers who you would not have been able to reach.
You need social media for:
Instagram, Twitter, and Facebook are very great channels that can help you reach out to golfers before, after, and during your event or tournament. You can simply create Facebook posts in order to encourage people to sign up for the event. You can also post great event photos on Instagram and Facebook to help in creating interest for your next season event. Pictures and golf course drone videos are great ways for creating FOMO, especially for those people who did not sign up for this tournament to join the next event. (See our DroneVideos.com review for ways to illuminate your tourney with aerial photography.)
While it is true that email blasts are excellent way of communicating vital information with the participants, it is also true that social media can expand your general reach in a significant manner. Use posts or updates on the event page to inform your players and participants of reminders of tournament time, last-minute changes, and any useful details which do not require any widespread email blast to communicate.
Besides, the posts on social media platform like Twitter and Facebook are also great because they can be easily shared by other people, thereby having a potential of reaching larger audience including those who have not subscribed to, or followed you. This is unlike email blasts, which are not easily sharable and therefore never goes beyond your subscribers.
Need help with developing a social media and marketing plan? Check out some of these professionals.
The sponsorship of a golf tournament can be very beneficial to almost everyone involved. Both local brands or businesses and you can be great beneficiaries of sponsorship for the golf tournament. From the sponsorship, the value of your golf event will go up significantly. The added value comes from extra cash, giveaway or raffle items, and sponsor donations.
The sponsor also benefits significantly because their business gets exposure. The sponsor also gets to promote their business as the tournament gives them an opportunity for an in-person contact with their potential customers or clients. There is also a great potential of some great public relations during charity events or tournaments, and both you and the sponsor can benefit a great deal from this too.
It would be better to have varied groups of sponsors as this enables you to expand your general market reach at an event or tournament.
As you are working so hard to ensure that your golf event is appealing to your players and participants, you should also have in mind your target sponsors. You should create something that will spark the interest of your sponsors and something that they will want to associate their service or product with. You can have several sponsorship packages to achieve this.
You can consider offering a wide style choice for your sponsors, with such options as:
- Hole Sponsorship
- Game Sponsorship
- Golf Cart Sponsorship
- Refreshment Sponsorship
- Hole-In-One Sponsorship
Digital options on your website and social media make marketing your golf tournament far more affordable and effective than in the past. You may also consider traditional means of marketing, such as newspaper and radio advertisements if your audience is on those mediums.