How Aerial Photography Can Market Your Golf Course

Aerial photography is the art of taking pictures in the air. You can use aerial photography to effectively advertise a golf course because it gives a unique experience to the viewer.

Aerial photography produces imagery using drones, aircraft, or helicopters. It gives viewers a bird’s-eye view of what is going on.

What can be more wonderful than seeing the fantastic overhead views of your favorite golf courses, greens, and fairways?

Golf courses are quite massive. Using ground cameras to cover the landscape can be limiting. It doesn’t capture the full picture and doesn’t make for quality and exclusive viewing.

In advertising golf courses to potential customers, top-notch photography is essential. Pictures and videos can capture what words cannot. And with aerial photography, you get breathtaking imagery.

Aerial photography captures the whole course environment, including layout, flora and fauna, bunkers and hazards, and adds a special touch that will grab the attention of onlookers.

One of the best ways to stand out from competing courses in your area

The world is getting more civilized daily; technology is being improved day by day. In the past, aerial photography was done inside helicopters, which was costly and inefficient.

With the advent and influx of drones, all has been made easy. You can capture a whole golf course just by remotely controlling a drone. Pretty fascinating!

Drones can capture all angles perfectly, with solid resolution, images, and videos. It can reach points aircraft photography wouldn’t have been able to reach. 

Aerial photography is an ideal way to promote your golf course and get the best golfers to enjoy themselves at your golf course. With aerial photography, your golfers may also be able to improve on their game. 

Compared to the previous style of shooting or taking pictures from a helicopter, hiring or buying drones is very cost-effective. You can get quality drones for $1,500 or even less or hire a service like to do the work for you.

Comparing that to the thousands you’d pay to get a helicopter and a film crew, it is suggested that using drones for aerial photography is far more effective.

Top 10 benefits of golf course aerial photography

  1. It enhances the aesthetic quality of your golf course.
  2. A bird’s-eye view enables your customers to see everything about your golf course.
  3. It is more appealing than ground cameras.
  4. It provides a new experience for golfers with aerial flyovers.
  5. With aerial photography, you can capture all angles of your golf course, especially the expansive beauty.
  6. Aerial photography helps you determine the state of your golf course and gives you to direction make necessary maintenance changes. 
  7. With drones, the details in your golf course will be visible to customers. 
  8. With a spectacular view hole layouts, hazards, and bunkers, players can improve their game. 
  9. Compared to the value you get, using drones for golf course aerial photography is not expensive. 
  10. It is far better and superior to the old way of taking pictures or gathering footage of a golf course.

Bottom Line

Because of the nature of golf, it is vital to give players the best view of they course they're playing or considering playing. Also, players must be able to feel the layout’s nature and the greenery.

Aerial photography fulfills all these wishes and more. If you want to attract your desired audience, then you should give aerial photography a shot. It provides the most enticing view of your golf course.

Best Tips for Marketing a Golf Tournament

If a golf tournament is well planned and also well executed, it can benefit your course in a huge way. Tournaments are some of the reliable sources of extra revenue, and can potentially generate great donations for greater causes, and even serve as new ways to exponentially expand the reach of your course.

As you know, tournaments are only as good and successful as the promotion and marketing put behind them. We have explained some of the best marketing ideas that you may use to market a golf tournament and to help you ensure that your next event turns out to be successful.

Landing Page

You should create the event landing page dedicated for your potential tournament goers. Doing so will potentially make a big difference in ensuring that the event is successful.

A landing page is the first impression you will create to both your potential and existing customers. This is because many people tend to use the appearance of the landing page to judge whether the event is legitimate or not.

You can create a landing page or website yourself with WordPress hosting or use a web design freelancer to get the job done.

Of course, this step may seem obvious. However, there are some few things one can do in order to ensure that their landing page is and stays in top shape. These things include:

Event info and media

Creating a unique, vibrant page which showcases your tournament details, course, and prizes is very important. It is essential to highlight the things that make your event special and appealing, with the use of high-resolution graphics, as well as accenting all the relevant features of your tournament. Be clear if this is a unique theme or format of the upcoming tournament which is likely to attract golfers’ attention.

Email sign-up form

Not everyone who visits the landing page will want to immediately sign up for your event, but they should have the option of signing up for an email list of the tournament for any future updates. It is a great way to ensure that they have the opportunity to make a decision, get more information, and eventually provide you with a chance for follow-ups. You should follow up to ensure that they are not forgetting about you.

Event regulation

The page should focus on a very simple registration form. Keep the registration form simple and easy, with only necessary fields. It should also be easy to find on the landing page. Include only the necessary information, such as handicap, email, and name. People will find it easy to complete the form if minimal information is required.

Social Media

You need a very strong social media presence that is dedicated to your golf tournament. It is not only one of the best ways of promoting a tournament, but also the easiest way of informing players about that particular event as well as any necessary updates in the months and days beforehand.

It is your email database that you should be using to promote and market upcoming tournaments, but social media will potentially help in introducing your tournament to many other golfers who you would not have been able to reach.

You need social media for:


Instagram, Twitter, and Facebook are very great channels that can help you reach out to golfers before, after, and during your event or tournament. You can simply create Facebook posts in order to encourage people to sign up for the event. You can also post great event photos on Instagram and Facebook to help in creating interest for your next season event. Pictures and golf course drone videos are great ways for creating FOMO, especially for those people who did not sign up for this tournament to join the next event. (See our review for ways to illuminate your tourney with aerial photography.)

For communicating

While it is true that email blasts are excellent way of communicating vital information with the participants, it is also true that social media can expand your general reach in a significant manner. Use posts or updates on the event page to inform your players and participants of reminders of tournament time, last-minute changes, and any useful details which do not require any widespread email blast to communicate.

Besides, the posts on social media platform like Twitter and Facebook are also great because they can be easily shared by other people, thereby having a potential of reaching larger audience including those who have not subscribed to, or followed you. This is unlike email blasts, which are not easily sharable and therefore never goes beyond your subscribers.

Need help with developing a social media and marketing plan? Check out some of these professionals.

golfer swinging


The sponsorship of a golf tournament can be very beneficial to almost everyone involved. Both local brands or businesses and you can be great beneficiaries of sponsorship for the golf tournament. From the sponsorship, the value of your golf event will go up significantly. The added value comes from extra cash, giveaway or raffle items, and sponsor donations.

The sponsor also benefits significantly because their business gets exposure. The sponsor also gets to promote their business as the tournament gives them an opportunity for an in-person contact with their potential customers or clients. There is also a great potential of some great public relations during charity events or tournaments, and both you and the sponsor can benefit a great deal from this too.

It would be better to have varied groups of sponsors as this enables you to expand your general market reach at an event or tournament.

As you are working so hard to ensure that your golf event is appealing to your players and participants, you should also have in mind your target sponsors. You should create something that will spark the interest of your sponsors and something that they will want to associate their service or product with. You can have several sponsorship packages to achieve this.

You can consider offering a wide style choice for your sponsors, with such options as:

  • Hole Sponsorship
  • Game Sponsorship
  • Golf Cart Sponsorship
  • Refreshment Sponsorship
  • Hole-In-One Sponsorship

Bottom Line

Digital options on your website and social media make marketing your golf tournament far more affordable and effective than in the past. You may also consider traditional means of marketing, such as newspaper and radio advertisements if your audience is on those mediums.